LCC’s ContentView™ provides comprehensive insight into mobile content experiences for KPI’s, quality assurance, content optimization and delivery. ContentView’s unique software and services give wireless operators and content providers a keen understanding about their content service delivery so they can maximize revenues, content delivery and End-User services across multiple transport technologies.
ContentViewTM has been designed to be fully customizable and scalable to meet individual needs of the mobile operator or content provider. The platform works across all network technologies including EDGE, CMDA, UMTS, HSDPA, EV-DO and WiMAX, utilizing active probes that simulate consumer experiences of any product or service in real-time. Experiences are measured and evaluated against key empirical elements:
- Availability & Performance – Can I reach all levels in the content portal? How quick does it load? Are graphics and content rendering successful?
- Usability – Can the consumer use the content? Does the ring tone work? Is the weather forecast for right city?
- Interoperability – Does the service work on all handsets? Does it integrate into handset software? Does messaging and delivery work properly?
- Compliance – Does the content comply with carrier and content provider KPI, QoS, QoE?
These four measurements can be captured, weighed and combined with OSS and BSS data to assess the overall quality of the End-User Experience for any page, any product, any site or any complete portal from 1000+ handsets. Analytics then assess ways to improve the experiences or deliver automated alerts to relevant parties to correct problems.
LCC tailors the Quality of Experience & Optimization Services program to your specific needs. The program can be rolled out in phases with each employing a stepped process that can be modified and refined to meet evolving objectives and desired results.